What you need first
Profitability needs four things. Miss any one and the numbers are wrong rather than missing.1
A billing rate on everyone who works the project
Without one, their hours earn nothing and margin looks terrible. See billable rates.
2
A cost rate on everyone who works the project
Without one, their hours cost nothing and margin looks great. This is the most common cause of a wrong number. See cost rates.
3
Time tracked against the project
Hours are the raw material. Both figures are rate × hours.
4
Time approved
Cost and revenue only count once a reviewer approves the time. Unapproved time sits outside the figures.
The walkthrough
Bluebird Coffee – Website Redesign. Sold at $40,000. Estimated at 400 hours.Step 1 – Check the rates
All three have both rates. Good.
Step 2 – Check the approved hours
Step 3 – Work out revenue
Revenue is billing rate × hours, per person.Step 4 – Work out cost
Cost is cost rate × hours, per person.Step 5 – Work out margin
Step 6 – Work out where it is heading
The forecast projects the remaining estimated work at the same rates.Step 7 – Check it against the budget
Reading the Financials panel
Everything above appears on the project’s Overview.
Effective hourly rate check: 100.00 exactly.
The Forecast at completion tile shows revenue first, then cost after a slash. Someone without cost visibility sees only the revenue half, and the two cost tiles are not rendered at all.
Comparing projects
To rank projects by profitability, build a report on the Profitability source.1
Create a report
Go to Reports and start a new report on the Profitability source.
2
Group by project
Or by client, to see which relationships pay best.
3
Add the measures
Billable value for revenue, Actual cost, Gross profit and Margin %.
4
Set the date range
A quarter is usually the right window. Too short and one big invoice distorts it.
5
Save it
Save the report so the same view is one click away each month.
time.viewCost. Someone without it can still build the report but sees only the revenue columns.
See build a report and metrics reference.
A worked warning – what wrong numbers look like
Suppose Ana Ferreira had no cost rate.
Margin would read 9,750 = $15,250, which is 61% – a full 11 points better than the truth.
Nothing warns you. The number is wrong, and it stays wrong on every report that reads it.
Common causes of a wrong figure
Permissions
Common questions
Do I need a budget to see profitability?
Do I need a budget to see profitability?
No. Margin comes from rates and hours. A budget adds utilisation, health and alerts on top.
Can I see profitability across a whole client?
Can I see profitability across a whole client?
Yes. The client detail page rolls up its projects. A project in a different currency is counted separately rather than summed into a mismatched total.
How often should I check?
How often should I check?
Weekly on live projects, and always before you quote a similar job. A project you only check at the end is a project you can only learn from, not steer.
Why does a fixed-fee project show revenue above the fee?
Why does a fixed-fee project show revenue above the fee?
Revenue is billable value – hours at their rates. On a fixed-fee job that figure can exceed the fee, and when it does, you are delivering more work than you sold. Compare it against the budget.
Should I include non-billable hours?
Should I include non-billable hours?
They are already included, on the cost side. That is what makes the number honest.
What if a person's rate changed mid-project?
What if a person's rate changed mid-project?
Each time entry snapshots the rates in force when it was recorded, so historical entries keep their original figures. See rate snapshots.
Troubleshooting
Related guides
Profitability and margin
The concept, explained from first principles.
How budgets work
Utilisation, forecast and health.
Cost rates
The input most often missing.
Rate snapshots
Why old entries keep their old rates.
Build a report
Comparing profitability across projects.
Project profitability
The same figures from the project’s point of view.